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Better personalization: The intersection of AI, automation and marketing

…intelligence. Finding signals in the noise In fact, many marketers are already relying on AI for this functionality today. According to a BrightEdge survey, 60% of marketers expect to use AI this year in their content marketing strategies. Many others are seeing the benefits of finding new…

A strong central stack of technology begins with the CMO

…of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Jim Yu Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software…

Kevin Bobowski

As the SVP of Marketing for BrightEdge, Kevin leads the company's go-to-market strategy and a growing marketing team responsible for building the BrightEdge brand, driving demand, and expanding customer relationships. Prior to BrightEdge he was the Chief Marketing Officer of Act-On Software. Kevin…

Is your martech stack keeping pace with changing customer behavior?

…Kevin Bobowski As the SVP of Marketing for BrightEdge, Kevin leads the company's go-to-market strategy and a growing marketing team responsible for building the BrightEdge brand, driving demand, and expanding customer relationships. Prior to BrightEdge he was the Chief Marketing Officer of Act-On…

Should you still be using an SEO enterprise platform?

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are…

The one martech metric that really matters: Customer lifetime value

…Kevin Bobowski As the SVP of Marketing for BrightEdge, Kevin leads the company's go-to-market strategy and a growing marketing team responsible for building the BrightEdge brand, driving demand, and expanding customer relationships. Prior to BrightEdge he was the Chief Marketing Officer of Act-On…

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