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As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns

…program chair Scott Brinker as he opened up the sold-out MarTech Conference this morning at the Hilton San Francisco Union Square. “With all these great technologies, it is still our responsibility to connect this to a comprehensive and compelling story for our customers,” Brinker told the audience…

Scott Brinker: Marketing is now customer experience’s champion

…its traditional role of “demand generation” and more like “experience management.” To test my sense, I went to the Chief Martech, Scott Brinker. Brinker, who recently joined HubSpot as VP of platform ecosystem, is the conference chair of the MarTech Conference and author of the famously complicated…

Scott Brinker

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of…

Scott Brinker unveils his most populous Marketing Technology Landscape yet

…Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms. Brinker, the lead…

Meet Marketing Technologist And MarTech Program Chair Scott Brinker

Scott Brinker wears many hats. He’s the CTO at a leading marketing tech firm, author of the chiefmartec.com blog and forthcoming book “Hacking Marketing” and program chair of MarTech: The Marketing Tech Conference. It doesn’t take the pattern recognition capabilities of IBM’s Watson to conclude that…

Scott Brinker lays out vision for Second Golden Age of MarTech

From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends…

Scott Brinker: How the martech landscape fits together

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands…

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