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The secrets to developing a high-performing martech team

…tools relatively quickly with the right support and training,” said Spiller. She believes a marketing technologist should be able to understand the business’ needs and help translate those needs into tech requirements, but that it’s also important, in certain instances, to have a solutions expert on…

Amazon’s streamlines DSP usability as it continues ad biz ramp up

…exchanges. What’s changed? Specifically, Amazon added the ability to perform bulk editing of targeting settings for domain, audience, and location — a workflow modification that should save advertisers from the need to perform repetitive data entry. Image provided by Amazon. Click to view larger.…

WP Engine launches Content Performance analytics tool

…and bounce rate. Additional metrics for Content Performance include the average number of unique page views per post. Here’s a sample screen: The Content Performance data is integrated into the WP Engine admin dashboard for WP Engine’s Business, Premium and Enterprise customers. Other customers…

The case for a cloud-enabled business advisor

Business model canvas-on-steroids. The metrics to measure each part of a business model can be evidence based (rather than assumptive or intuitive), supported with key performance indicators, summarized in real-time from hundreds of disparate cloud based data sources. The cloud-enabled business

The rise of the DD-CMO: How data-driven CMOs are maximizing performance

…underlying demands and frustrations of consumers. This provides a contextual framework against which real-time performance metrics can be evaluated. Creating a common business language through data The responsibilities of a CMO are difficult to pin down; some definition can be found in conjunction…

IBM’s Watson Is Now In the Marketing And E-Commerce Business

…Commerce Insights, the technology platform is now in the marketing and selling business. Commerce Insights offers users of IBM’s WebSphere Commerce platform a single, more visual view of customer and business performance data that previously required a variety of tools and reports. It draws on data…

Harvard Business Review report: Using analytics to create customer value

…Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The…

How To Ensure Your Marketing Tech Investments Address Business Needs

…how our solution can solve business needs. As a driver in the charge of leveraging technology to optimize interactions with customers and prospects, we sometimes lose that focus, as my colleague and I did in this case. Marketing leaders need to gather businesses requirements first before evaluating…

The business case to merge sales & marketing ops

…can define the performance data that matter, such as churn, lifetime value and cost per acquisition. And, most importantly, get the insights to turn data into actionable insights. This way, sales and marketing can unify focus on needed areas of improvement for the biggest business impact. It’s…

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