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Adobe releases Experience Platform and CDP, iterates Sensei

…interest. Called Performance Optimization for Adobe Advertising Cloud Search, the feature allows marketers to optimize across multiple bidding strategies and across search engines. In beta are Content Intelligence Services powered by Sensei, which are aimed at helping brands more efficiently and…

Are your A/B tests just junk science?

…studies fail to replicate, and certainly many marketers are beginning to feel that, for all the “successful” A/B tests they’ve run, high-level business metrics haven’t much improved. How could this happen? And what can marketers learn from it? Here are six key points to keep in mind as you design…

Why You Need A Marketing Technology Strategy

…own and define their marketing technology strategy see greater business impact than those that don’t, while 50 percent are able to achieve more targeted, relevant and efficient customer engagements, according the survey. When it comes to aligning strategies, 51 percent of those that say they do it…

10 Questions To Guide Your Marketing Technology Strategy

…analysis from internal stakeholders to identify marketing talent, technology and strategy gaps. Since that time, more than 2,000 marketers, executives and entrepreneurs have used it to evaluate their businesses. Marketing Score includes 27 profile fields (e.g., annual revenue, revenue goals,…

Why ABM has become a critical strategy for B2B marketers

…in the media, financial and professional services industries, Sonjoy came from Deloitte in their Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies…

Personalization: Your Surefire Strategy To Increase Customer Engagement

…that appears as though it is customized for each user. The Power Of Push Push notifications play a critical part in a personalized engagement strategy — our recent data shows that 65 percent of push-enabled users return to an app within 30 days of downloading it, while the 30-day retention rate…

Martech enablement series: Part 5 — The team strategy

strategy A race team’s ultimate success objective is winning the race series they participate in. They win the series by tallying up points they earn in each of the races that are part of the series. Goals are developed for the series that guide the creation of objectives for each race. Strategies

Local SEO in 2017 and beyond: managed strategy vs. automation

…position. Percentage of visible business listings for key search terms and phrases (mobile and desktop). Content management and optimization for better user experience and SEO performance. Analytics tracking, measurement and analysis to better inform key strategy adjustments. Which channels are…

B2B marketing tips for an effective account-based marketing (ABM) strategy

…should be meaningful at the account level (solving the overarching business need) and at the individual buyer level (solving a person’s or department’s need). Remember that you are selling to people, not just the business at large. Here are a few tips to consider when personalizing content:…

IBM’s Watson Marketing spinoff launches with agile strategy

…one of the nimblest and most responsive to industry changes of any other marketing cloud,” Simpson added. “We aren’t weighed down by unrelated businesses and large company structures like our competitors, but we have the experience and capabilities to match them and are able to focus 100% on the…

What’s the real strategy behind Amazon’s acquisition of Ring?

…says Rob Glickman, CMO of customer data platform Treasure Data, controlling the last mile is likely part of the strategy. But it’s only “a small piece.” It’s really about Amazon’s strategy to completely understand consumer behavior, he said. In other words, filling out the data about how you live…

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