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Business Transformation

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For Valtech COO, business transformation means agility and access to data

…Padiou specializes in helping his clients with transformation. But he doesn’t call it digital transformation, especially since virtually every company is now digital in at least some respects. Instead, he said, “it’s a business transformation, triggered by digital and by what customers are expecting…

What digital transformation means for brands

…or facets of business, that are impervious to digitalization. From enhanced collaboration and productivity to delivering genuine ROI and business value, from the destruction of silos to a more engaged workforce, digital transformation will only be truly achieved if brands transform on the inside…

Digital transformation fueled Salesforce’s record quarter

The global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs continue to embrace — and implement — the concept of digital transformation, technology vendors like global CRM Salesforce continue to dominate the marketplace. Earlier…

The case for a cloud-enabled business advisor

…modern business intelligence tools often have a modeling layer as well that allows users to perform joins/transformations as needed. Unlike in traditional ETL (extract, transform and load) systems, transformation is performed after the loading step (i.e., ELT — extract, load, then transform). The…

When AI and analytics drive business disruption vs. hype

…applying a spectrum of outcomes to transform the business models of AI-powered organizations will indeed result in a disruptive business model and successful digital transformation.” Don’t grasp at straws with AI. Make sure you’re focusing on your business needs and applying the appropriate martech…

5 Marketing Technology Challenges Every Business Must Solve

…or embedded devices), to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).” As forward-thinking executives and marketers accelerate digital transformation, businesses that are too slow to evolve and too afraid…

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