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Study: Social marketers’ top challenge is measuring ROI

…in return for that money. Measuring return on investment (ROI) was the most commonly cited challenge facing social marketers, according to a study conducted by Simply Measured, a company that sells analytics software for marketers to measure the ROI of their social campaigns. The social analytics…

Confessions of a marketing automation addict

…own. Provide quality content at your booth. Content such as demos or other “how to” materials, industry-specific and business case information, white papers, case studies and peer perspectives help maintain the connection after the conversation ends. Direct mail marketing Direct mail is actually on…

179 reasons to attend MarTech San Francisco – rates increase next week!

…marketing education with panels and presentations by leaders of the agile marketing movement and case studies from top brands. SOLUTIONS: Leading vendors will be presenting best practices, case studies, and demonstrating how their solutions can fit into your marketing stack. Companies presenting…

How Valassis used bots on Facebook Messenger to drive offlline auto sales

…Some of that is accurate, but as always, there’s a more complex story beyond the hype. There’s also the very real risk of poor execution. A recent case study from Valassis is valuable for insight into what an intelligent use of bots looks like. Chatbots (on Facebook Messenger) were integrated into a…

New study from Pega shows consumers don’t trust artificial intelligence

…technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers would trust a decision made by an AI system over that of a person regarding their qualification for a bank…

Here’s why marketers should not ignore this Supreme Court case

…individuals. In addition, a 2015 study conducted at MIT and published by Science evaluated three months’ worth of credit card records for 1.1 million people, finding that just four data points were enough to re-identify 90 percent of individuals. If anything, a case involving mobile location data…

InsideSales’ new study: AI is ‘becoming a way of life’ for sales

…And nearly 12 percent now say they are using AI “all the time at work,” compared to only 6.8 percent in the earlier study. InsideSales utilizes AI in its platform, and this study is the company’s latest effort to evaluate perceptions of AI in the workplace and among consumers. About 39 percent said…

Study: Your anonymous web browsing isn’t as anonymous as you think

…results. The researchers suggest that even if the full URL is hidden, the user can still be identified as long as the domain is visible. In that case, a greater number of visits — that is, a larger browsing history — is required. In the paper, the researchers note: “Privacy advocates have argued…

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