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Here’s how & why CDPs differ from CRMs & DMPs

…greater than X,” where X is a continually changing value. Can a CRM be tuned into becoming a CDP? Perhaps, he said, but “it’s better to use a CRM and a DMP” as part of channels. He suggested looking at the CDP “as the central core database” of customers, where all data flows and where the master…

5 martech predictions for 2019 that marketers should be thinking about now

…customer data platforms (CDP) to manage data, but David Raab, founder of the vendor-neutral CDP Institute, told attendees at our MarTech conference in October that CDPs are not a “silver bullet” capable of solving all consumer data problems. Kabir Shahani, CEO and co-founder of CDP Amperity agrees,…

CDPs: Why now?

…together, talking to one other. Josh Neckes, co-founder of CDP Simon Data, noted that Amazon, Google and Netflix are known for their brand-wide direct interaction with their customers — for which they’ve built their own internal CDP equivalents. Even brands that still work through retailers…

MarTech Landscape: What is a Customer Data Platform (CDP)?

(CDP). In this article, part of our MarTech Landscape Series, we look at this newly named marketing component. Raab told me he had noticed various marketing systems were disconnected from each other, in that they offered incomplete data or did not organize it effectively for marketing purposes. CDP

Inspiring a data-first culture through internal activism

…Dave concluded the session with some useful bits of advice for the audience: Do not think of your CDP as a marketing tool, think of it as a data tool. Be cautious of tools calling themselves CDP and how many vendors are now jumping on the bandwagon. Move beyond totals in your reporting and analysis.…

Check out the new MarTech agenda

…intimate environment. Topics include: The Right Way to Buy Marketing Technology, Agile Marketing Advantage, Creating Connected Experiences, Using CDP to Make the Most of Your Customer Data, Building a Badass Marketing Team with Talent Optimization, Optimizing SEO Operations for Marketing Leaders,…

From martech silos to an omnichannel stack

…fragmented…and still growing. How’s a customer to choose? We always recommend taking a business-focused, use case-based approach. Across nine archetypal CDP use cases, the typical vendor only excels at three or four, so prioritization becomes extremely important here. Like most marketplaces, you…

Adobe releases Experience Platform and CDP, iterates Sensei

…and Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Salesforce declares plans for CDP to tie into Customer 360 platform CDP Optimove adds ability to test campaign strategies CDP sector grew 23%, saw first major acquisitions in second half of 2018 About The Author…

Major marketing cloud vendors enter crowded CDP field

…a lot of doubt and confusion about CDP as a category, and what factors are needed for an effective CDP,” said David Raab, principal at Raab Associates and founder of the CDP Institute. “Salesforce was the last hold-out that didn’t store profiles in its CDP (as opposed to assembling them on-the-fly…

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

…of their data to customize their customers’ experiences in a compliant manner. Closing the experience vs. expectation gap Customer Data Platforms (CDP) such as Lytics, SAP’s Customer Data Cloud and Segment have aggressively entered the martech space over the past two years, offering a variety of…

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