Cedato

Cedato launches Video Supply Path Optimization in its new premium marketplace

Cedato is out today with an open version of its private video ad supply-side marketplace, along with what it says is the first supply path optimization (SPO) for video ads. The video ad platform’s previous marketplace was a private one for its own clients. That’s now called Cedato X Direct, and the…

With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

…components of its ad business in the US. “It’s a well-known secret that Amazon has been quietly building an adtech powerhouse,” video ad provider Cedato’s CMO Dvir Doron pointed out via email. Amazon had previously offered a header bidding service, which sales intelligence firm MediaRadar has…

Cedato offers Video Tech Stack for Publishers

Native video provider Cedato is out today with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the…

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

…personal data. But Cedato Marketing Director Tali Brousard-Shimer told me that contextual targeting in itself can be fairly limited. She said that Cedato’s technology is unique because it actually uses data — just not data that can be tracked to a particular person. “Cedato’s new targeting tech…

MarTech Today: SMPTE’s new TAXI Complete, achieving breakthrough demand gen & Cedato’s ‘contextual lookalike targeting’

…more effective outcomes Jul 30, 2018 by John Steinert Contributor John Steinert explains how to keep off the low-quality high-volume treadmill. Cedato unveils ‘contextual lookalike targeting’ for programmatic video Jul 30, 2018 by Robin Kurzer The company says it’s the first to offer data-based…

MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks

…recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Cedato launches Video Supply Path Optimization in its new premium marketplace Oct 19, 2017 by Barry Levine The Tel Aviv-based video ad platform says this…

MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more

…How to run successful website load tests, www.internetretailer.com Tag, You’re Not It: How AI Improves Website CX, www.cmswire.com Cedato Rolls Out Open Video API for Customizable Native Video Experiences, PR Web Leading Brands Select CloudCraze for B2B Commerce on Salesforce,…

MarTech Today: Sizmek buys Rocket Fuel, fake DSPs & LiveRamp’s IdentityLink for Publishers

…your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Cedato offers Video Tech Stack for Publishers Jul 18, 2017 by Barry Levine This is the first such package by the native video provider for mid-tier site…