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Chaos Map

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A strong central stack of technology begins with the CMO

…come to the fore here, by using customer insights to map out the structure required for an optimal central tech stack. The addition of multiple tools to the marketing ecosystem – has meant CMO’s getting increasingly frustrated with that chaos caused by the data silos, inaccuracy and inoperability…


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Pew Report: The Internet of Things could drive people away from connectivity

…products and services. Additionally, as modern life becomes more complicated, these respondents argue that people count on convenience to conquer chaos and they enjoy experimenting with magical new tools. Their desire for new gadgetry often outweighs any perceived risks. Hours in a day The use cases…

5 ways to ramp up your digital media measurement

…maximize your return. 4. Econometric modeling While the digital realm is lucky enough to use actual cookies, user IDs, device graphs and more to map actual digital interactions all the way to conversion actions, the offline world is a little tougher. So far, there’s no cookie you can drop on someone…

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