Site Search by Site Search powered by SLI Systems

Chatbot

Results: 1 - 12 of 256
Sort by: relevance | new-to-old |old-to-new

Chatbots: Hype or the real deal?

…between potential and intrinsic value, just like with any other new technology. Why are chatbots still hype? You may be asking, if a brand as large as Starbucks is launching a chatbot, how can AI and chatbots still be considered hype? Well, before launching this bot, Starbucks built a database of…

How companies are using chatbots for marketing: Use cases and inspiration

…the chatbot, and they can click on a link sent by Dom to track their orders. I suspect that simple product orders of this kind (pizza, flowers, household basics) will be among the most popular chatbots to gain traction in e-commerce. Value proposition: The pizza company introduced the chatbot ahead…

The pros, the cons and the future of Facebook chatbots

…Facebook chatbots for your business. Pros and cons of using Facebook chatbots Pro: It’s personal One of the biggest challenges with any kind of automated marketing is personalization. How do you make an interaction with a robot look and feel like a conversation with a human? The answer: chatbots.

How companies are using chatbots for marketing: Part 2

…to build the beauty brand’s chatbot. The virtual personality offers makeup tutorials, skincare tips, video clips and product reviews and ratings. You can watch how the chatbot interacts in the video below: It also launched the Sephora Reservation Assistant (a chatbot that uses natural language…

Incorporating a chatbot? How to put the customer first

…back in customer service For companies considering chatbot capability, cost savings should be near the bottom of their priority lists. Instead, they should adopt approaches that favor customer needs. 1. Think about chatbots strategically. A chatbot isn’t a strategy; it’s a tool. It doesn’t solve…

Chatbots could drive $112 billion in retail sales by 2023

…up from $7 billion this year, as AI-powered chatbots get more sophisticated at responding to customers,” Juniper said. The study also suggests that as retail brands shift to chatbot technology, more consumers will feel comfortable interacting with chatbots to resolve customer service issues and make…

An introduction to conversational commerce and bots

…assistants? A digital assistant like Cortana, Siri, Alexa or the Google Assistant is more complex than a chatbot. In additional to being able to parse conversational language like a chatbot, they also incorporate additional layers of artificial intelligence to help merge utility, productivity,…

Quick guidelines for getting users info they need in chatbots

…keep a chatbot’s information hierarchy relatively simple and shallow, said Vivek Lakshman, co-founder and VP of products at Reve Marketing, which offers chatbot creation and deployment. Minimum before choices Lakshman suggests that a marketer’s operational question in designing chatbot information…

Totango rolls out first chatbot for customer success

…latest vendor to offer a bot as a conversational interface to data. This week, the San Mateo, California-based company released Zoe, a text-based chatbot for the collaborative work environment Slack or for email. Other environments are on the drawing board. CEO and co-founder Guy Nirpaz told me that…

How marketers can counter chatbot backlash

…interacting with their brands’ chatbots. Not smart enough Some chatbot problems are more than just their failure to accurately parse the user’s intent. For instance, Lakshman noted one occasion where an irate customer didn’t bother to have a conversation with a chatbot, but just started uploading…

How one marketer uses a chatbot to retain customers

…employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand. Ad to chatbot

Site Search by Site Search powered by SLI Systems