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Cision acquires public relations platform TrendKite for $225 million

…will become president of Cision following the acquisition. This marks Cision’s second acquisition since the new year, and eighth acquisition in the last two years. On January 3, Cision announced it had acquired the social media listening platform Falcon.io. Cision reports it has grown into…

The analytics market is consolidating. What does this mean for marketers?

…The big players are acquiring smaller companies at breakneck speed, ostensibly to expand their offerings and deliver additional value. Take Cision, which has snapped up Vocus, Visible Technologies, Viralheat and most recently TrendKite. There’s also Salesforce, which recently bought Tableau…

Earned media platform Cision adds image tracking with ShareIQ purchase

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based…

The MarTech Minute: Cloud integrations, GDPR compliance solutions and more

…scoring methods for their leads, contacts and accounts. Cision launches a new brand measurement solution Cision Impact allows brands to measure the impact of earned media and marketing communications programs, including PR, for the first time. Cision says the data-driven solution will give marketers…

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