Closing-The-Marketing-Skills-Gap

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk about this real world: Dan Brown, VP of…

MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Cedato launches Video Supply Path Optimization in its new premium marketplace Oct 19, 2017 by Barry Levine The Tel Aviv-based video ad…