Closing The Marketing Skills Gap

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

…technical skills, who exhibit a business mindset, who have extensive marketing experience and who are excellent communicators and collaborators.” Brown added that finding talent has been one of his top challenges as a marketing operations leader. What CMOs say about the skills gap In a parallel…

Building an AI mindset: Time to identify and develop skill sets now

…entry and bringing talent to market much faster. In marketing, for example, it means you don’t need to start over and chase another four-year degree or incur a boatload of student debt to work your way into AI. Better yet, prospects can tailor their skills to suit a specific employer. Unifying…

The new marketing mindset

…this new environment. At the same time, there are many reasons it’s hard to work together: different skill sets, styles and experiences. But bridging the gap between different members of the marketing team is critical for success. When I say “invest in collaboration,” I don’t necessarily mean paying…

5 ways B2B marketing leaders can overcome the talent shortage

…accidental marketer We’re also living in a time of the “accidental marketer.” Many of today’s marketing pros didn’t go to school for marketing and have little formal training. The reality is most marketers are learning in real time, on the job. It’s clear the industry has both a talent gap and a…

Managing martech relationships: Partnerships and agility in marketing

…continue our exploration of what I like to call the Agile Marketer: who that is, what skills and tools they need to succeed, and how you can become one. The agile marketing executive’s mindset & skill set Over most of the 20th century, marketing and sales teams enjoyed defined, siloed roles. Sales…

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Master modern marketing technology leadership over 3 intense days

…ecosystem that allows marketers to scale on the platform and how emerging platforms fit into the marketing technology ecosystem. Chug Abramowitz, VP of global customer support and social media at Spotify, and Katy Keim, CMO and general manager of Lithium, will then close out with Taming the Social…

MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks

…However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Closing the marketing skills gap: 3 talent acquisition strategies, Part 3 Oct 19, 2017 by Debbie Qaqish In Part 3 of a series on the strategic marketing operations leader, contributor…

New Salesforce tools let marketers create mobile apps without developers

…skills gap,” and another 33 percent expects such a gap in the new two years. And venture capital firm Kleiner Perkins has found that about half of users’ daily six hours of internet usage is on mobile devices. With this kind of needs versus skills, a builder/publisher for admins and marketers with…

Becoming a martech mastermind: Agility, proficiency and accountability

…Rather, hybrid marketers and martech masterminds go further, by honing their abilities to interpret and activate data. These are the marketing skills, according to LinkedIn, where the greatest gap currently exists between supply and demand. They’re the areas of expertise that marketing departments…

Finding synergy between talent & technology in the martech machine age

…marketers are needed more than ever to apply their creative skills to campaigns that optimize experiences because, according to a Gartner prediction from a few years ago, more than 50 percent of companies will redirect investments toward customer experience innovations this year. Across marketing,…

7 shared traits of CMOs that thrive in the martech age

…in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has…

Why first party data should be your first priority

…and do not yet rely on third-party data to close the gap, now is a good time to start considering a data self-sufficiency approach that gives you enhanced insights into your current and future customers. If you are a seasoned digital marketer, there are innovative tools that help ensure…