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Computer Vision

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How computer vision may impact the future of marketing

When people think about computer vision (sometimes called “machine vision”), they often think of smartphones and autonomous cars. Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human walking across a street. But did…

Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest

computer vision tools (Amazon’s, Google’s, IBM’s and Microsoft’s computer vision APIs and Pinterest’s in-app Lens feature) to see how the labels that each company affixed to each image compared. Watch the video below to see what they saw. So how well could the computers see? For a computer, pretty…

How Pinterest is teaching its computers to see

…and brands surprisingly well despite having, initially when we started out, a very small computer vision team,” said Pinterest’s engineering manager for visual search, Dmitry Kislyuk. Computer vision is something of a Rorschach test. Algorithms apply what they know when attempting to understand…

Phil Schraeder

Phil Schraeder is GumGum’s President and Chief Operating Officer and is responsible for publisher relations, sales, company operations management, and human resources. His 17 years of experience has helped GumGum rise to be an industry leader in the computer vision and marketing spaces.

Blippar unveils indoor visual positioning system to anchor AR

…city block to a full city — so that the layout and images of streets, buildings, and even street mailboxes, are stored in a database. Then, computer vision is employed through the camera of a user’s mobile device to identify a building or other outdoor object, and the platform can look up the object…

The retailers and brands delivering first-rate mobile AR experiences

…conversion rates with a 30 percent higher basket size for online orders. “The Olay example illustrated what can happen at the intersection of AR, computer vision and artificial intelligence. Olay Skin Advisor partnered with AI specialist Nara Logics to deliver a personalized recommendations for a…

It’s true: Smiling at an ad means sales will go up

…wisdom. Using the video feed from the webcam, his company’s software detects 49 points of facial microexpressions on each viewer’s face via computer vision analysis, and machine learning is then employed to determine whether the expressions depicted happiness, surprise, confusion, disgust, sadness,…

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