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Why agencies and marketers need to think and act like data companies

…capabilities and that this would be a deciding factor in the agency selection process. The highly publicized Publicis acquisition of technology consultancy Sapient in February of 2015 — and several other mergers that followed — tell us that agencies get it and are aggressively amping up their…

John Cassillo

John Cassillo is an analyst and contributor at TV[R]EV, covering advertising technology (and some sports media). TV[R]EV is a strategic consulting and publishing group covering the rapidly changing world of television as it intersects with advertising, social media and digital.

Doc Sheldon

Doc Sheldon has been providing technical SEO consulting services since 2003.  His passions are technical on-page SEO and the evolution of the semantic web. His company, Intrinsic Value SEO, services English and Spanish speaking clients in the Americas, Oceania and Western Europe, providing content…

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background…

Richard Carey

…and quickly realized that I was not patient enough for basic science. This realization led me to become a consultant, which I have done in one form or another for over 10 years. I love consulting because I never get bored. I could never quite kick my academic habit though and earned an MBA from the…

Liam O'Connor

Liam O’Connor is a Principal at Lenati where he leads the Customer Acquisition Team . He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. His…

Jay Baer

…is a renowned business strategist, keynote speaker, and New York Times bestselling author. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.…

Tod Loofbourrow

…and talent management software. Previously, Tod co-founded and served as the President of iRobot Healthcare and was CEO of the strategic consulting firm Foundation Technologies, Inc. Since 2011, Loofbourrow has served as entrepreneur in residence at the Center for Digital Business at MIT's…

Joshua Reynolds

Joshua Reynolds heads marketing and client consulting for Quantifind. He has been spent the last 18 years advising senior leaders at disruptive companies across multiple sectors how to accelerate market adoption by focusing on an authentic purpose. Prior to joining Quantifind, Josh served as CEO at…

Tomer Naveh

…-- all with little to no intervention from marketers, aside from providing their upfront creative, KPIs and targets. Tomer has 23 years of experience in software development, and over 20 years of big data and machine learning experience, including 16 years in consulting and executive management.

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