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Holiday season is good time to put AI to work for e-commerce

…and responses. But AI now enables them to “learn” your site’s content and consumer preferences, bringing back more relevant answers and meeting potential customers with the right information in their moments of need. Consumers have come to expect instant answers as other brands have come on board.…

New study from Pega shows consumers don’t trust artificial intelligence

…examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers

Going beyond ‘right consumer, right time, right place’

…think they know the right consumer to target on mobile. But can they reach (retarget) that desktop consumer when she shifts her media consumption to a smartphone or tablet? Chances are, no. This can result in a hypothetical consumer being “seen” as several different consumers, or, more likely, just…

Mayur Gupta

…to joining Healthgrades, Mayur was the first-ever Global Chief Marketing Technologist at Kimberly-Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected,…

Sponsored Content: Soleo

…Soleo, we connect millions of motivated consumers by way of phone calls and web searches to businesses every month. They're getting on the phone with a business in their community that offers them the goods and services they're searching for.By helping consumers find what they need, we bring active…

Viant adds purchase-based targeting for CPG ads

Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can target consumers through learning their purchase patterns. The company’s solutions are powered by its newly expanded partnership with CPG-focused market research…

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