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Content Marketing Platform

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Content Marketing Platform NewsCred Announces $42M Funding Round

NewsCred, a content marketing platform headquartered in New York City, has announced a $42 million funding round. Investors include FTV Capital, FirstMark Capital, InterWest Partners and Mayfield Fund. NewsCred has now raised nearly $90 million total. In today’s announcement, CEO Shafqat Islam says…

Gartner offers first Magic Quadrant for Content Marketing tools

…familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content Marketing Platforms (subscription required) from research firm Gartner, the term will be dead within three years — because all content will be marketed as a way of attracting…

Martech: Content

The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.

Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

…cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, and it’s geared for enterprise-level organizations that are generating substantial amounts of content across…

Guarantee your marketing automation success with persona-based content

…Integrating marketing automation and content marketing Marketing automation platforms help to set actions as triggers so that prospects get the right information at the right time. As buyers move through their journey to purchase, they should be guided by relevant content. Many marketers are unable…

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