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A new era of personalization: The hyperconnected customer experience

…and intent signals. experiment with new personalized experiences — testing messages through the funnel. ensure that content and messages reach the right customer at the right time in the right format and on the right channel. Focus: Organization design Make the experience model a central part…

Forrester issues first Wave report on Experience Optimization

experiences (like relevant discounts, promotions, or special functionality) to particular customer segments using rules or predictive algorithms” that are based on events or customer actions. And recommendations make suggestions that can affect the experience by offering different content or…

Adobe releases Experience Platform and CDP, iterates Sensei

…then an AI that ultimately delivers cross-channel experiences,” Adobe’s VP of platform engineering, Anjul Bhambhri, told the summit audience. Bhambhri elaborated on how the Adobe Experience Platform gathers data about interactions and experiences — tens of millions of events per second — from…

Adobe launches a super-cloud to manage customer experience

…includes Adobe Experience Manager, Target, Campaign, Social and Primetime), a new Advertising Cloud and a new Analytics Cloud. Last week, Adobe announced the next gen of Experience Manager, which includes a deeper integration of its recently acquired user-generated content (UGC) platform Livefyre.…

Taplytics brings the quality of an in-store experience to mobile

…said. But it’s not just about creating mobile content that drives to the store, it needs to be, in Glazer’s words, “magical.” Amazon, he said, isn’t there yet. “[Amazon] is trying to figure it out but they don’t yet have that harmonious experience between the app and physical,” Glazer said. “They…

Brand X: Why customer experience is a cloud marketing must-have

…deliver a great customer experience? I’d like to leave you with three ideas to consider. First, because customers don’t draw a bright line between their pre- and post-signup experiences, neither should we. In other words, marketing itself is part of the customer experience we sell. In fact, when…

Voice search in retail: Evolving the customer experience

…way to go. But its upward trajectory is poised to deliver better content and interactions in the near term that will increase adoption of spoken search, and in turn, enable marketers to evolve their approach to the customer experience. Voice as a pathway to understanding user intent and context User…

Get customers hooked on your service with a better experience

experience (CX) is essential to a service’s success, and that it’s a fundamental responsibility of marketers to work with our product management colleagues to shape CX. This lesson can and should be applied to other software-based interactions as well — such as websites, e-commerce experiences and…

Adobe rains down announcements for its Experience Cloud

…developers speed up content delivery and personalization, such as with automated image tagging and cropping. Upcoming Sensei services will tackle attribution, customer journeys and profiles. To help marketing teams better use the Experience Cloud, a new superhero-sounding Experience League will…


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