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Content Marketing

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Martech: Content

The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.

Content Marketing Platform NewsCred Announces $42M Funding Round

…not necessarily MarTech Today. Staff authors are listed here. About The Author Marketing Land Staff Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Related TopicsChannel: Martech: ContentContent Marketing & Martech

Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

…past year, we’ve seen the volume of content increase at an amazing rate however more content doesn’t always equal better content. The new Acrolinx Cloud Edition helps content marketing organizations vastly improve results by consistently producing content that is engaging, enjoyable, and impactful.”…

Gartner offers first Magic Quadrant for Content Marketing tools

…familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content Marketing Platforms (subscription required) from research firm Gartner, the term will be dead within three years — because all content will be marketed as a way of attracting…

NetLine brings company-targeting to its self-service content marketing portal

…matching those criteria were the ones the marketers paid for. Today, NetLine is taking the next step for its self-service content marketing portal. It is adding the ability for self-service marketers to upload a list of specific companies along with their content, and pay only when they obtain leads…

Developers love Agile, but is it right for content marketing?

…rest in the series. “Content marketing is a great fit for Agile,” Brinker said, “because you can quickly deploy [feedback] into content.” ‘Wasn’t sustainable’ But not all marketers agree with Brinker and Skjoldan that Agile works well for content development. An agile content development approach…

Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe

…Isn’t Just About Vanity Metrics So with the increase in content and the number of new technologies jockeying for marketers’ attention, how do you choose the right kind of measurements and tools to understand your ROI in content marketing? During his talk, Chaffey talked about the need to go beyond…

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