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Contextual ads are back (again)

…surveyed brands plan to increase their spending on contextual ads next year, a boost over the 24 percent who increased contextual spending last year. But, in spite of its bullish approach to contextual ads, the GumGum report found that contextual ads remain only one part of the modern targeting… launches contextual ad platform for chatbots

… A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads.’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web…

Is third-party data targeting more effective than contextual targeting?

…rates: The Contextual approach returned a 0.236 percent CTR, while the Audience approach (third-party data) was 0.24 percent, a negligible 0.004 percent difference. There was also a marginal 0.005 percent difference in users who viewed the ad for 3 seconds. However, the Contextual approach did…

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

…Because contextual targeting doesn’t rely on cookies or other tracking technologies, it’s seeing a rebirth in the age of the General Data Protection Regulation (GDPR), which places limits on how advertisers can use personal data. But Cedato Marketing Director Tali Brousard-Shimer told me that contextual

Outbrain adds IAS integration to contextually shield for brand safety

…from showing the ad. Now, IAS provides a built-in service that prevents the marketer’s content from being loaded onto a given page, based on a contextual reading of the content that goes beyond keyword blocking. Yuscavitch said that, for instance, there might have recently been a big story about…

Walmart buys a VR company on its way to invent ‘contextual commerce’

…storytellers which drives us to believe that virtual reality has the potential to reinvent the consumer experience — with an experience we call contextual commerce.” The blog post notes that, in an effort to create “a game changing customer journey” employing VR in commerce, Store No 8 hosted its…

Rubicon Project Scoops Up Chango

…behavioral, contextual and search data to target, and retarget, ads programmatically across the web. “The Chango acquisition will enable Rubicon Project to expand its premium advertising marketplace with intent marketing technology that includes access to keyword, contextual targeting and…

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