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Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

…for brands with his own value system. His focus during the last three years has been on science as it relates to our culture. “Learning the art of science and culture, learning to respect your belief system — because that’s what drives your culture.” More insights from the MarTech Conference Join us…

Blueshift’s AI helps platform focus on individuals and continuous journeys

…users, like sending a discount offer via email, now the scores are continually read so that users can be placed into a customer journey as soon as the individual Score exceeds a threshold. The AI determines at what point in a continuous series of marketing responses — the customer journey — to place…

Could machine learning solve attribution challenges?

…face difficulty understanding how to apply them to our marketing. “With a machine learning model, we’re able to remove the human bias,” said Chris Nixon, vice president of marketing at CaliberMind. “The model learns with your data to look at different outcomes — revenue, pipeline, lead generation,…

Amplero enlists machine learning to leverage influencer marketing

…offers. And many marketing technology vendors use machine learning to determine which customers are — or will be — their best customers. What differs about Amplero’s approach, Fleckenstein said, is that the machine learning is continually testing the lowest offer that will deliver results, as well…

Google introduces Cloud AutoML for employing machine learning without experts

…animals photographed in the wild through camera traps. AutoML itself is the result of Google’s research, where a neural net continually generates a “child” machine learning model with a specific architecture for a specific task, such as visual recognition. Feedback on accuracy and other factors…

Teach yourself about machine learning and artificial intelligence

…DL/ML/AI (fundamental) Machine Learning for Business Challenges (fundamental) Machine Learning Use Case: Call Center (fundamental) Communicating with Chat Bots (intermediate) 2. Learn from Google AI Just as Google offers its own cloud services related to machine learning and AI, it also aims to…

SSP Smaato adds machine learning for directing inventory to DSPs

…to which DSPs to be continually modified on the fly, instead of following static rules. He added that, while he assumes other exchanges are similarly directing ad requests to specific DSPs, he isn’t aware of announcements by others indicating that they employ machine learning. Why this matters to…

How Machine Learning Works, As Explained By Google

…Now it’s time for that learning part of machine learning! The Learner Learns That set of scores that were entered? Data like this given to a machine learning system is often called a “training set” or “training data” because it’s used by the learner in the machine learning system to train itself to…

Personalization & machine learning in 2018: From comms to content

…ad-blocking continues to go up — if customers don’t see hyper-relevant content, they won’t even notice it. And, as audiences demand a more personalized experience on every channel, marketers will have to think about how to personalize at scale. Getting creative with machine learning True…

MarTech Landscape: What is machine learning and why should marketers care?

…machine learning is clear, the line separating it from more sophisticated arenas of artificial intelligence is continually changing. Some people describe machine learning, and its more sophisticated cousin of “deep learning,” as forms of artificial intelligence. Others consider machine learning to…

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