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Foursquare buys Placed from Snap to create location-measurement powerhouse

…the benefit of a huge trove of first party data from Foursquare. This first-party data access will be significant as regulations, reduced browser cookie tracking and greater consumer awareness of privacy issues puts pressure on the third party data ecosystem. Accordingly, the acquisition may trigger…

We’re already seeing the fallout from Apple’s war on cookies

…But the cookie is rapidly losing value. At our company, we’re already seeing businesses reporting a significant reduction in conversions on Safari since iOS 11 was released. This is in addition to cookie blocking and deletion occurring prior to the iOS change. Our research indicates that cookies

How The Cookies Crumble In A Mobile-First World

…are device-specific: Cookies are device-level identifiers associated with a single browser, meaning that they aren’t reliable ways of mapping to an individual. Multiple individuals might have the same cookie if they share a browser. Or one individual could have multiple cookies if they use multiple…

Screen6 launches idSync to replace cookie syncing

…of cookie match rates. The problem with cookie match rates. A cookie, the small bit of code that is loaded into a user’s browser by a visited web site or an ad tech vendor, has a key limitation: it can only be read by the domain that created it. Publisher A can only read its own cookies, Ad Tech…

iOS 11 will accelerate the need for cookie-less tracking

…accelerate its long-held policy of elbowing the cookie into obsolescence. In essence, the changes brought on by iOS 11 seek to constrain the use of cookies so that they can be used to log in to sites people visit most, but the use of cookies to track users across sites will be limited or eliminated.…

Whither digital advertising?

…Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency and the hostility of various browsers to third-party cookies, it feels like digital advertising has come to a fork in the road. So, which path(s) should it take? “The pendulum has swung too far” toward…

In Massachusetts, retailers’ cookies will soon lead to sales tax

…online retailers must charge the state’s sales tax to customers in the state, if the retailers deposit or utilize a cookie — or a mobile app — on its customers’ machines. Cookies, of course, are small text files that act as markers, letting a retailer know, for instance, that you looked at blue…

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