Site Search by Site Search powered by SLI Systems

Corporate Strategy

Results: 1 - 12 of 166
Sort by: relevance | new-to-old |old-to-new

Enterprise AI with the CIO and CMO: Better together benefits

…Adobe research that 47 percent of digitally mature organizations, or those that have advanced digital practices, said they have a defined AI strategy. We all know that Google has one. The search giant dropped a whopping $3.2 billion acquiring Nest Labs, the largest of its $3.9 billion in disclosed…

The pros and cons of marketing operations as a corporate vs. field function

…centrally owned MO capability include turf wars and continued disintermediation between corporate and field marketing leading to lower performance of programs and campaigns. This occurs because corporate marketing is typically less knowledgeable about the customer in global markets and thus programs…

Why You Need A Marketing Technology Strategy

…own and define their marketing technology strategy see greater business impact than those that don’t, while 50 percent are able to achieve more targeted, relevant and efficient customer engagements, according the survey. When it comes to aligning strategies, 51 percent of those that say they do it…

Martech enablement series: Part 5 — The team strategy

strategy A race team’s ultimate success objective is winning the race series they participate in. They win the series by tallying up points they earn in each of the races that are part of the series. Goals are developed for the series that guide the creation of objectives for each race. Strategies

10 Questions To Guide Your Marketing Technology Strategy

…Score, a free online assessment tool that uses subjective analysis from internal stakeholders to identify marketing talent, technology and strategy gaps. Since that time, more than 2,000 marketers, executives and entrepreneurs have used it to evaluate their businesses. Marketing Score includes…

B2B marketing tips for an effective account-based marketing (ABM) strategy

…marketing success metrics With ABM programs, Sales and Marketing share goals, create cross-departmental assets, and execute against a unified strategy. Companies that already have a strong alignment between Sales and Marketing have an advantage when implementing successful ABM programs. ABM programs…

Yoni Argaman

Yoni leads all marketing and corporate strategy activities at Fyber. Prior to his current role, Yoni was VP Marketing and Strategy at Inneractive and held product and marketing positions at Yahoo and Amazon after completing his MBA at NYU Stern. He previously worked as a tech attorney at one of…

Site Search by Site Search powered by SLI Systems