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Viant adds purchase-based targeting for CPG ads

Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can target consumers through learning their purchase patterns. The company’s solutions are powered by its newly expanded partnership with CPG-focused market research…

MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data

…and personal needs. PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution Dec 14, 2015 by Greg Sterling Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store…

Mark Szabo

…new ways to apply design thinking approaches to extremely complex challenges, which comes in handy pretty much every day at Critical Mass. Mark has a very wide range of vertical experience, including the financial, insurance, legal, higher-education, fundraising, automotive, luxury and CPG sectors.

Alison Lohse

…the last 18 years focused on digital strategy for a number of Fortune 100 companies across many industries including telecom, retail, travel, B2B, CPG and tech. Her expertise and focus on client service, advanced analytics, media planning and optimization lends Alison a unique ability to drive…

Lotame introduces Precision Audiences to boost its data accuracy

…that are double the industry benchmark for an unnamed major consumer packaged goods (CPG) brand in the US, 30 percent above the benchmark for a CPG brand in Germany and 25 percent above the benchmark for a UK CPG brand. There are a few competing third-party data providers that generate segments of…

Startup Wizer releases AI-based marketing survey platform

…assemble background information in specific industry verticals, like ready meals or food/beverages. Currently, the focus is on consumer packaged goods (CPG) and retailers, although new categories can be built. Marketers define goals, then answer a series of questions. The platform pulls appropriate…


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Adobe bringing digital targeting, measurement capabilities to Linear TV

…round of partnerships and integrations, including offline measurement. Range of data partners. Adobe is integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian demographic and behavioral data for planning and targeting across addressable and linear TV screens.…

VoiceLabs suspends Alexa audio ads, saying ‘market not ready’

…sponsored messages would been rejected. VoiceLabs had been working with a number of brands but said it had also seen considerable demand from CPG companies in a shopping context. Arguably those types of messages would be allowed under the second bullet above. Google has done some experimentation…

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