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Criteo

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Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various sites, after you had looked at a product page for red sneakers at one retailer’s site. In August, Criteo announced its Commerce Marketing Ecosystem, a network of…

Surprise: Only 12% of top websites are using header bidding

…developed header bidding. But, it turns out, Prebid.js is not the dominant solution among the Alexa 1,000. Criteo, Amazon Instead, the most popular solution is provided by retargeting firm Criteo, supplying 42.1 percent of the header bidding-using sites in the Alexa 1,000. Second most popular:…

Sponsored Content: Criteo

Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver…

We’re already seeing the fallout from Apple’s war on cookies

…players that rely on third-party cookies to track and place advertisements. Criteo said during its earnings call that the feature negatively affected its third-quarter revenue by less than $1 million. In Q4, Criteo expects the feature to have a significant negative impact of 8 to 10 percent,…

MarTech Today: Adobe buys TubeMogul, the new Open Garden & more

…What to Look For When Choosing a Web Host for Your Blog, www.blogherald.com Top 7 List Building Plugins For Your WordPress Site, www.jeffbullas.com Criteo Completes Acquisition of HookLogic, www.criteo.com SDL-Commissioned Study Reveals Need for Global Content Operating Model, www.sdl.com Instagram…

Watch this retail space: 2017 retail prediction

…using Google. About The Author Sponsored Content: Criteo Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and…

To understand customers, first you need to understand their Device Graphs

…you own into one group, Criteo can then link them via a shared email address to a profile in a client company’s customer relationship management (CRM) system, thus revealing that these devices are owned by this customer or would-be customer of the brand. Both Criteo’s Wyatt and Drawbridge’s Murphy…

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