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Cryptocurrency

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Related: Identity

How blockchain-based identity could change digital marketing

…and go to a site like crypto-currency exchange Oasis, you’re automatically logged in. Your “identity” has been created and stored in the browser as a kind of identity wallet, and authorized by the underlying blockchain tech. If you bought and downloaded crypto-currency like bitcoins, those are…

Will GDPR and blockchain live up to their hype in 2018?

…famous offspring. “The 10x price spike of bitcoin after the December news that it would be listed on CBOE and CME is exciting news, but the cryptocurrency is showing the telltale signs of a bubble, and it’s not clear how much more growth will be sustainable long-term,” Chandrasekar said. “That said,…

indaHash plans cryptocurrency to pay influencers and their followers

…accept it as their payment. And indaHash is taking the idea of private currency one step further, by letting influencers generate their own cryptocurrency. Through the indaHash app, a participating influencer can order, say, 1000 Me Coins. Unlike indaHash Coins, the influencer coins have no currency…

Marketers, here are some blockchain terms you might want to know

…the miner receives some cryptocurrency, such as bitcoins or, in an Ethereum blockchain, ether. Ethereum-based communities can also offer various kinds of tokens to compensate influencers, award loyalty points or pay people to watch ads. They are related to cryptocurrency and are built using smart…

How could Facebook’s use of blockchain affect marketing and advertising?

…influencers with its own cryptocurrency. Kim said this adoption of a cryptocurrency could drive engagement by Facebook users in established but stagnant markets like the US, and stand out in emerging marketers “where the usage of decentralized payments [from cryptocurrency] is rapidly gaining…

What every partner marketer needs to know about blockchain

…For example, blockchains power many of the new cryptocurrencies because they carefully control the quantity of currency available and have a highly secure registry of ownership and transfer. But the blockchain is not just about cryptocurrency. One big reason people are excited about this technology…

Can blockchain technology help solve ad fraud? MetaX believes so.

…transparency and security blockchain brings, and because fraud is such a major issue for the advertising sector.” Blockchain’s roots are in cryptocurrency trading technology. In an advertising context, it can provide an independent and shared record of transactions — or impressions, clicks, audience…

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