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Major marketing cloud vendors enter crowded CDP field

…its customers tackle CDPs. And on Tuesday, Salesforce announced it is expanding its Customer 360 platform to help customers unify their data with a single customer ID.  Adobe Experience Platform updates The enhancements to the Adobe Experience Platform include Adobe Real-time Customer Data Platform,

The analytics market is consolidating. What does this mean for marketers?

…now have increased access to cloud-based options along with improved data control, both of which are driving the push towards big data solutions. Social marketing, content marketing and PR are now all heavily data driven, requiring robust solutions that leverage both analytics and marketing…


Related Content: Cision

How marketers can take the lead with revenue optimization teams

…accessibility  to the data and help bridge gaps with other parts of the organization.”  Marketers, get closer to the customer Marketers tend to be far removed from any interactions with customers, but it is extremely valuable to engage face-to-face with customers. After all, marketers understand…

MarTech Landscape: What is a Customer Data Platform (CDP)?

…Treasure Data to unify their customer data.“ “We now know what to call this,” he added. According to its advocates, a CDP differs from customer relationship databases, data management platforms or most marketing platforms because it was designed specifically as a central location for customer data —…

Campaign Monitor buys customer data platform Tagga

customer data platform like the Vancouver-based Tagga is intended as the single location for all customer-related info, combining data from any structured or unstructured source. Typically, a CDP contains a much richer set of data about users than what is available from an email automation platform.

Constant Contact launches e-commerce enhancements

…triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect more personalization capabilities and a better view of customer data, including order activity and customer revenue. Additional segmentation…

Salesforce declares plans for CDP to tie into Customer 360 platform

…for a CDP, Salesforce clearly believes it can bring something more to the table. More about Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Adobe releases Experience Platform and CDP, iterates Sensei CDP Optimove adds ability to test campaign strategies CDP sector…

Radius launches customer data platform for B2B

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm…

Tapad launches a Customer Data Platform

…third-party data. Or a brand could combine its own first-party customer data with Tapad’s third-party data, which includes demographics, behavior and lifestyle, and thus attach more attributes to its customers. Matching between the brand’s list of customers and Tapad’s data can be done through…

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