Site Search by Site Search powered by SLI Systems

Customer Engagement

Results: 1 - 12 of 839
Sort by: relevance | new-to-old |old-to-new

An introduction to streaming analytics for marketing and customer engagement

…selling a seat… Streaming analytics adds value through customer engagement, improved revenue, cross-selling and brand loyalty. Customer engagement can also be used for improving customer service and lowering customer support costs, engaging customers throughout their digital “journey.” Each step is…

Personalization: Your Surefire Strategy To Increase Customer Engagement

…simple engagement can be surprisingly complex. Take a look at the graphic below. I pulled this example from a major sports retailer for a keynote I gave at the recent ENGAGE conference hosted by Localytics. Each piece of this notification — the customer profile, the user behavior, the custom HTML…

Customer experience without engagement: A dead-end street

customers and fosters long-term relationships. Experience without engagement is not “sticky.” It does not create the lasting bonds that keep customers from drifting away. As the marketing landscape shifts towards maximizing lifetime customer value, the ability to personalize every journey and engage

The new customer marketing lifecycle in the Engagement Economy

…to engage people within their organization, as well as partners and customers. I frequently cite the statistic that only 13 percent of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But in the Engagement Economy, keeping a customer

Learn how to engage with customers using AI

You know your customers, right? Sure. You’ve got loads of data to prove it, and that’s a key part of creating great customer experiences. But you’re now marketing in a world where your customers are generating more data than ever, and their digital breadcrumbs are scattered across way too many…

Marketo acquires sales engagement tool ToutApp

…marketing departments together around customer engagement. ToutApp says it is used by over 100,000 salespeople and more than 400 enterprise customers. Deal terms were not announced. Marketo already offers Sales Insights, which can be integrated with customer relationship management (CRM) systems in…

Site Search by Site Search powered by SLI Systems