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MarTech Landscape: What is a Customer Data Platform (CDP)?

…Treasure Data to unify their customer data.“ “We now know what to call this,” he added. According to its advocates, a CDP differs from customer relationship databases, data management platforms or most marketing platforms because it was designed specifically as a central location for customer data —…

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Constant Contact launches e-commerce enhancements

…triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect more personalization capabilities and a better view of customer data, including order activity and customer revenue. Additional segmentation…

Salesforce declares plans for CDP to tie into Customer 360 platform

…for a CDP, Salesforce clearly believes it can bring something more to the table. More about Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Adobe releases Experience Platform and CDP, iterates Sensei CDP Optimove adds ability to test campaign strategies CDP sector…

Major marketing cloud vendors enter crowded CDP field

…its customers tackle CDPs. And on Tuesday, Salesforce announced it is expanding its Customer 360 platform to help customers unify their data with a single customer ID.  Adobe Experience Platform updates The enhancements to the Adobe Experience Platform include Adobe Real-time Customer Data Platform,

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Radius launches customer data platform for B2B

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm…

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Tapad launches a Customer Data Platform

…third-party data. Or a brand could combine its own first-party customer data with Tapad’s third-party data, which includes demographics, behavior and lifestyle, and thus attach more attributes to its customers. Matching between the brand’s list of customers and Tapad’s data can be done through…

Why first party data should be your first priority

…into your current and future customers. If you are a seasoned digital marketer, there are innovative tools that help ensure you can continue using your data, enriched by additional audience information and forecasting insights to inform every aspect of your customer journey. No matter which one of…

Identity management investment can pay off, and here’s how

…the need for a tactical, ground-up data plan for identity management. Identity as a whole is impacted by the level of fidelity of your data and how it’s able to paint a clear picture of your customers, their brand interactions and the end-to-end customer journey. Let’s use the analogy of music…

Lytics becomes first customer data platform to add campaign coordination

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.

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