Dark-Social

Capturing dark social activity can help brands avoid data commodification

The signs of programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the full-stack reality and explore solutions that connect martech to ad tech and data to creative. At the same time, there are talented people within brands and…

MarTech Today: Branch’s deep-linking for email, capturing social dark activity & becoming an analytical marketer

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Branch now offers its Deep Linked Email solution on a majority of ESPs Aug 31, 2017 by Barry Levine The company says it makes it easy to…

Simply Measured Acquires Inside Social To Boost Case For Social ROI

Social analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics company, to improve its ability to link ROI with brands’ social media activity. Showing ROI, of course, is the yellow brick road of social analytics, and Simply…

MarTech Today: Adobe Target’s new mobile tools, the FTC’s PrivacyCon & stopping click fraud

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe Target gets some new tools for mobile marketing Feb 28, 2018 by Barry Levine A Visual Experience Composer and a visual QA make it…

MarTech Today: Tapjoy’s New Partners, Twitter’s Customer Service Tools & Tell Google Why More Search Data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners Feb 18, 2016 by Barry Levine Bidding advertisers through MoPub, AerServ and Fyber…

MarTech Today: Boosting info security, Kik’s Bot Shop & demand-side platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing technologists: Here are eight steps to boost your info security Apr 5, 2016 by Barry Levine SapientNitro CTO Sheldon Monteiro summarizes his…

MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands Live video, will put it front and center in mobile app Apr 6, 2016 by Amy Gesenhues Live video tab will replace Messages in the…

MarTech Today: Google’s expansion of cloud-based machine learning, AI applied to marketing, & ID graphs

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning Nov 16, 2016 by Barry Levine Yesterday’s…