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Capturing dark social activity can help brands avoid data commodification

…that the proliferation of social and messaging platforms has radically expanded that ecosystem to the point where a large portion of those actions take place in what is ominously titled the “dark social.” This dark social realm of second- and third-degree shares is “dark” because the consumer’s…

Simply Measured Acquires Inside Social To Boost Case For Social ROI

…to reaching Oz. Inside Social’s technology is especially effective at attributing consumer behavior deep in the marketing funnel, Inside Social co-founder and CEO Brewster Stanislaw said. It tracks social data as well as SMS texting, chat, email and other “dark social” sources and by integrating…

Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game

…the same name. “No, we aren’t developing a game on our own,” the anonymous post says. Instead, the game will be developed by indie game developer Dark Rift. Gamers, developers and hobbyists will be encouraged by such “gaming influencers” as Rooster Teeth, Funhaus, Nerdist, Michelle Morrow, Geek and…

Reddit is ready for advertisers, but are advertisers ready for Reddit?

…that had a lot of fringe elements, but now those elements are coming to the largest social platforms. There’s trolls on Twitter. There’s fake news on Facebook. It used to be that kind of stuff lived on the dark corner of Reddit. But now everywhere is being plagued by the same issue in this new…

What marketers should know about Snap’s Q2 2017 earnings report

…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Tim Peterson Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News.…

Twitter’s ad business has shrunk, but ad buyers say it’s stabilized

…paid social at DigitasLBi. “Some clients who did decrease budgets, it’s mainly because their budgets in general, not just social, are going down. The ones who have increased budgets are fewer, but most of them are on par with what they were a year ago,” said Beena Kalaiya, head of social for North…

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