Dark Social

Twitter’s ad business has shrunk, but ad buyers say it’s stabilized

…paid social at DigitasLBi. “Some clients who did decrease budgets, it’s mainly because their budgets in general, not just social, are going down. The ones who have increased budgets are fewer, but most of them are on par with what they were a year ago,” said Beena Kalaiya, head of social for North…

Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data

…data for organic and paid search queries on other sites globally. “Ever since search engines encrypted search results, marketers have been in the dark about keywords, impacting not only the insight into their own search investments, but also their ability to unearth high converting keywords for…

Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

…such as social media posts, website visits and in-store digital interactions with point-of-purchase — but also signals emanating from essentially anything that could benefit from a transmitting sensor. Thermostats that understand your temperature patterns, toasters that know how how dark each family…

Capturing dark social activity can help brands avoid data commodification

…that the proliferation of social and messaging platforms has radically expanded that ecosystem to the point where a large portion of those actions take place in what is ominously titled the “dark social.” This dark social realm of second- and third-degree shares is “dark” because the consumer’s…

MarTech Today: Branch’s deep-linking for email, capturing social dark activity & becoming an analytical marketer

…session at MarTech Boston. Capturing dark social activity can help brands avoid data commodification Aug 31, 2017 by Chuck Moran Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart…

Simply Measured Acquires Inside Social To Boost Case For Social ROI

…to reaching Oz. Inside Social’s technology is especially effective at attributing consumer behavior deep in the marketing funnel, Inside Social co-founder and CEO Brewster Stanislaw said. It tracks social data as well as SMS texting, chat, email and other “dark social” sources and by integrating…

MarTech Today: CRM with AI, Google personalizes TV ads & LiveWorld’s high-speed platform for social conversations

…TV broadcasters more control over ad experiences across screens. LiveWorld launches first public tool — a high-speed management platform for social conversations Apr 20, 2016 by Barry Levine 20-year-old community/social management provider claims moderators on its platform can process conversations…

Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game

…the same name. “No, we aren’t developing a game on our own,” the anonymous post says. Instead, the game will be developed by indie game developer Dark Rift. Gamers, developers and hobbyists will be encouraged by such “gaming influencers” as Rooster Teeth, Funhaus, Nerdist, Michelle Morrow, Geek and…

Reddit is ready for advertisers, but are advertisers ready for Reddit?

…that had a lot of fringe elements, but now those elements are coming to the largest social platforms. There’s trolls on Twitter. There’s fake news on Facebook. It used to be that kind of stuff lived on the dark corner of Reddit. But now everywhere is being plagued by the same issue in this new…

What marketers should know about Snap’s Q2 2017 earnings report

…the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Tim Peterson Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News.…

MarTech Today: Boosting info security, Kik’s Bot Shop & demand-side platforms

…demand-side platform (DSP)? Apr 4, 2016 by Ginny Marvin Find out why digital advertising buyers turn to DSPs to manage programmatic ad buys. Dark search, dark social & everything in between Apr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics…

MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR

…Barry Levine Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Dark search, dark social & everything in between Apr 6, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics…