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Related: Analytics

Martech: Analytics & Data

Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.

Openprise moves into third-party data with launch of Data Marketplace

Data Marketplace and applied to any incoming leads or third-party data, or to ongoing data maintenance. Pogorzelski says this separation of business logic like data normalization parameters distinguishes its Data Marketplace from other data onboarding, matching and cleansing solutions, where data

Do more with your data with data orchestration

…companies leverage data effectively to drive more personalized marketing experiences? Read this white paper from Lineate to learn how your business can leverage data orchestration to overcome internal data silos, connect disparate consumer touchpoints, and leverage data to create more personalized…

Own your marketing data: To-dos for good data governance

…5. Own your data Historical data is a gold mine for analysis, but data tends to live in a lot of locations, including agencies and other partners. Having a centralized repository of marketing data for partners to feed into, with an identified  owner, can put you in charge of your data story. This…

Data, Data Everywhere — But Where are the Campaign Insights?

…customer journeys. Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns. Register today for “Data, Data Everywhere — But Where are the Campaign…

Bedrock Data unveils software to help SMBs unify customer data

This week, Boston-based cloud data management firm Bedrock Data is launching new cloud-based software that it says reduces the effort spent by small-to-medium-sized businesses (SMBs) to unify customer data. Called Fusion, it is designed for prepare and blend data that will generate reports and feed…

Lotame and Cint marry survey panel data with DMP data

…Lotame announced a strategic partnership that marries these kinds of data. Cint CEO Morten Stand told me that, to his knowledge, this was the first such alliance — although the general intent of survey data verifying third-party data was also behind a pilot Lotame conducted with market research firm…

EverString focuses on data accuracy with its new Data Platform

data tasks, like checking a company’s industry classification, and then at least two human data checkers will verify the same bit of data. If there’s a discrepancy, that data task is pulled for review by a higher-level worker. Second, the new EverString Data Platform employs the most accurate data

Predictions About Data Usage Post-GDPR

…while ago, which turned out to be quite strategic, to aggregate that data, and to build out matching capabilities. As a result, we can match a brand’s first-party data, as well as compliant third-party data to our household data, allowing brand marketers to target the right consumer as they watch…

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR), which goes into effect in May 2018, was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

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