Data Platform

Radius launches customer data platform for B2B

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm…

Tapad launches a Customer Data Platform

…its own demand-side platform (DSP), or it could provide a file to the brand’s ad tech partners. The new CDP, on the other hand, is a self-service platform. You, the brand, can now upload your own first-party data of your customers and match it against Tapad’s third-party data. You can then create…

Campaign Monitor buys customer data platform Tagga

…customer data platform like the Vancouver-based Tagga is intended as the single location for all customer-related info, combining data from any structured or unstructured source. Typically, a CDP contains a much richer set of data about users than what is available from an email automation platform.…

How to choose a customer data platform

…business goals? How do you set your teams up for success once you have it? Visit Digital Marketing Depot to download “How to Choose a Customer Data Platform.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We…

DMP: Data Management Platforms

customer data platforms Archives - MarTech Today

EverString focuses on data accuracy with its new Data Platform

…data tasks, like checking a company’s industry classification, and then at least two human data checkers will verify the same bit of data. If there’s a discrepancy, that data task is pulled for review by a higher-level worker. Second, the new EverString Data Platform employs the most accurate data…

MarTech Landscape: What is a Customer Data Platform (CDP)?

…Treasure Data to unify their customer data.“ “We now know what to call this,” he added. According to its advocates, a CDP differs from customer relationship databases, data management platforms or most marketing platforms because it was designed specifically as a central location for customer data —…

Datorama adds Genius AI to its marketing data platform

…of 70 structured data streams coming into the platform from various sources of ad analytics or marketing tools. Previously, CMO Leah Pope told me, the platform has employed AI and machine learning to perform such foundational tasks as organizing incoming data for embedded data models. Now, the…

Lytics becomes first customer data platform to add campaign coordination

…customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.…

Pega, Merkle launch Unified Data Management Platform

Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle announced this week the launch of their Unified Data Management Platform (DMP). The companies said that this new offering keeps paid media in sync with customer engagement, confronting some of the problems marketers…

New report: Customer Data Platforms doubled over last year

In 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer Data Platform Institute is out with its third report on this space, and it finds that the category has doubled in the last year to more than 50 companies, mostly in…