Data-Platform
Campaign Monitor buys customer data platform Tagga
A screen from the Campaign Monitor website, showing post-acquisition unified customer profiles Campaign Monitor is taking a step toward becoming more than an email automation provider, with its announcement today that it has purchased customer data platform (CDP) Tagga. The San Francisco-based…
Tapad launches a Customer Data Platform
Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the same person’s phone, laptop and tablet. Today, the New York City-based company is moving beyond its cross-device graph with the launch of a Customer Data Platform…
EverString focuses on data accuracy with its new Data Platform
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and services, based on patterns found in different kinds of data. As CEO and co-founder JJ Kardwell told me, his company and its competitors had been focused on…
MarTech Landscape: What is a Customer Data Platform?
Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says,…
Lytics becomes first customer data platform to add campaign coordination
The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.…
New report: Customer Data Platforms doubled over last year
In 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer Data Platform Institute is out with its third report on this space, and it finds that the category has doubled in the last year to more than 50 companies, mostly in…
Datorama adds Genius AI to its marketing data platform
Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial intelligence. Today, the company is announcing the launch of Datorama Genius, a built-in layer for its Marketing Integration Engine that surfaces insights about how to best…
Connecting the dots: How the customer data platform solves what ails marketers
Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially recognized another category of solution: the customer data platform (CDP). In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital…
MarTech Today: Lenovo launches first Tango phone, Quantifind opens data platform & Google unwraps Nearby
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Lenovo launches first-ever phone equipped with space-sensing Google Tango Jun 9, 2016 by Barry Levine Called the phab2PRO, the new device offers the ability…
The rise of the customer data platform as marketing’s ‘central nervous system’
In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston this week, several themes emerged. One of those themes was around the question of centralization, tool connectivity and the rise of customer data platforms (CDPs) becoming the heart…
MarTech Today: Customer Data Platforms, content-specific chat prompts & migrations to HTTPS
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What is a Customer Data Platform? Nov 1, 2016 by Barry Levine This recently-named category seeks to define the marketer’s…
