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MarTech Landscape: What is a data management platform (DMP)?

…become increasingly important pieces of digital marketers’ ad technology stacks. What is a DMP? A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. In digital advertising, these sources include publishers…


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A DIY marketing data warehouse recipe

…working knowledge of SQL to grant permissions on your data warehouse to Fivetran. Recipe: Setup an Amazon RDS instance using PostgreSQL. Amazon Redshift and Snowflake are higher-end enterprise tools that are also potential data warehouses, but we haven’t tried them out yet. You can use your…

Brands, Take Back Control Of Your Data

…started helping our brands build out their own data infrastructure in an attempt to solve the data silo dilemma. Instead of the brands feeding data to their various agencies, the agencies are now starting to feed data into these brands’ data warehouses. This has led to the brands having access to…

Bedrock Data unveils software to help SMBs unify customer data

…numbers were used when a customer’s data from multiple sources showed more than one. Now, he said, Fusion is designed to make unified data sets available to BI tools and similar analytics. The orientation is toward analytics of the data sets in a fused data warehouse, he said, rather than pushing…

In time for summer, Informatica opens its Marketing Data Lake

…the subject, a data lake is “a data repository that lets you store and process all your data, from multiple sources, in its native format without having to pre-structure it.” It complements data warehouses, the company notes, in that generates data schemas “on read,” or when the data is exported and…

Segment adds more data sources besides apps and sites to its hub

…added regularly, the company said. The data can be imported with a single click by a non-technical user and can include such data as support tickets, payments or email campaigns. It can be sent to a Postgres database or an Amazon RedShift data warehouse service, where it can be queried and…

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