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Datorama

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Datorama adds Genius AI to its marketing data platform

…By contrast, she said, Datorama’s is focused on providing insights. While this is also becoming common, Datorama’s differentiation is that its insights can apply to all the connected ad and marketing data, from all sources. Genius is the latest move by Datorama to make it easier to marketers…

Salesforce adds more intelligence with Datorama purchase

…York City, about half of its 400 employees are in Israel. Datorama’s 3,000+ clients include PepsiCo, Ticketmaster, Trivago, Unilever and Foursquare. While there is no shortage of firms offering analytics and marketing intelligence, Datorama has emphasized it can present the advertising and marketing…

Amazon Alexa is now the voice agent for marketing analytics platform Datorama

…week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot. Subscribers to the Datorama platform need to ask Alexa to enable the “Ask Datorama Anything” skill. CMO Leah…

2017: The year in martech

…foothold as business interfaces, including the bot interface for data provider Knoema, the Alexa interface from marketing/ad data management platform Datorama and Amazon’s new Alexa for Business. Voice is rapidly becoming another channel for customer journeys, which is how it is now being handled by…

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

…powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will be able to use the Datorama Marketing…

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