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Sizmek hopes to redefine DCOs with its newest creative tool

Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the…

The value of applying artificial intelligence in display advertising

…aren’t intelligent enough to understand or predict human behavior across multivariate ad testing. Dynamic Creative Optimization, also known as DCO, is an important application of AI in display advertising. In the ever-cluttered world of online advertising, marketers must fight for the attention…

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