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Deliverability

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Skimping on deliverability spend? You’re hurting your email program

…your deliverability resources when you are in trouble, you’re definitely not making the most out of your program, since it was likely a slow decline that could have been stopped with earlier intervention. As noted above, the deliverability resource needs to be clear on your goals. Deliverability is…

From martech silos to an omnichannel stack

…challenges that now need attention. When you apply personalization to your website, and customize media assets for social networks, and then deliver special offers via email, you’re effectively customizing experiences within each channel, but potentially confusing your customers. On the surface,…

Return Path buys email deliverability specialist Email Copilot

…California-based Email Copilot. Return Path sees itself as a leader in deliverability and offers a Deliverability Benchmark report. The Copilot, founded in 2011, provides real-time monitoring, reporting and analysis of deliverability info, presented as a “dynamic visualization.” Terms of the deal…

Reach the managed inbox with a proactive approach to email deliverability

…proactive when it comes to deliverability and email optimization to avoid a long-term decline in email and marketing ROI. Be proactive about deliverability Once the deliverability red flag is raised, marketers often find themselves scrambling. Josie Garcia, deliverability consultant at Salesforce,…

How marketing ops can deliver value to the C-suite

…delivering a presentation on Tuesday on “How to implement best-in-class processes, the foundation of your marketing operations.” “Marketing ops must deliver value to the C-suite and a sure way to do that is through a team that operates on best-in-class processes.” Laura Patterson, CEO of VisionEdge…

How one marketing agency hacked Alexa to deliver on customer experience

…hacked together our Alexa skill Rather than letting time constraints discourage us, we decided to get creative with our approach to develop and deliver an MVP we could be proud of that used the systems and tools available. But, we didn’t stop there — we also wanted to be sure that the functionality…

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