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Digital Asset Management

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Aprimo adds digital asset management with ADAM acquisition

digital asset management (DAM) firm ADAM Software. Deal terms were not made public. Although Aprimo had previously listed an asset library among its capabilities, CEO John Stammen told me that the new acquisition will enable the platform to offer management of any kind of digital visual asset. It…

MarTech Landscape: What are those DAM systems?

…brochure. Media asset management (MAM) systems, for instance, are focused on video and audio files, which tend to be much larger and have different management requirements than photos. Brand Asset Management (BAM) systems are oriented toward using digital assets to manage a brand’s presentation…

Bynder announces free version of its Digital Asset Management (DAM) software

A screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit. Essentially, Orbit is a limited-function version of Bynder for small- and medium-sized businesses. The main Bynder software is directed toward enterprises. Available…

Vistar launches private marketplace for Digital Out-of-Home

…ads. More specifically, he added, it’s like video online ads, both because the assets are often video and because premium screen space is in high demand. After the sale is completed, the ad — either static digital imagery or video — is delivered to the billboard or sign through an ad server from…

B2B CMOs and CIOs: It’s time to rethink data management

In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and houses information, and then delivers it in a way that’s useful for marketers, publishers and other businesses.” But for B2B marketers, these tools have a major flaw.…

RiskIQ adds GDPR analytics feature to its Digital Footprint service

…To assess the threats, RiskIQ applied advanced internet reconnaissance and analytics to companies with a broad digital footprint. They searched each company’s entire portfolio of assets just as a bad actor would, looking for security risks that could be exploited or that were in breach of the GDPR.…

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