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Digital Transformation

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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

…of its marketing budget into digital. Lewnes said the move gave marketing legitimacy early on by helping drive measurable business results. Adobe was not only an early adopter in terms of digital marketing, the company was on the cusp of a massive transformation within the industry when it decided…

Why marketers need to help manage digital transformations

…new report, Altimeter’s fifth annual “The State of Digital Transformation,” noted that a successful transformational effort needs “a leader with broad organizational purview.” It points out that CIOs own or sponsor digital transformation initiatives for 28 percent of the respondents it surveyed…

Why digital out-of-home should be integrated into your 2019 marketing mix

…consumers in creative, engaging and non-intrusive ways. DOOH tactics that utilize not just digital billboards on roads, but lobbies and elevators, transit stations and in-store shelf space will transform how brands connect with consumers. Opinions expressed in this article are those of the guest…


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Marketing ops is critical to the success of lead management

…collaboration with sales. A sales-ready lead is determined using demographic data (size of company or title) and digital body language (online behavior). The value of digital body language is continuous in that it helps score a lead (part of defining sales ready) and provides on-going insights…

Digital out-of-home advertising is fracturing into many channels

…Broadsign announced a partnership with outdoor advertiser Starlite Media to update its thousands of traditional, static screens into digital ones. But the transformation is not just to video versions of Starlite signs. Instead, the companies said, the screens are becoming informational kiosks inside…

MarTech Overtime: Have we achieved peak martech in 2019?

…Jon Schepke is a digital marketing veteran and innovator in the Internet marketing space. For 20 years, his passion for technology and marketing have driven innovative solutions for numerous Fortune 500 clients. As CEO of SIM Partners, Jon and his team helped pioneer digital marketing for national…

What impact will 5G have on marketing and advertising?

…rates from 1 to 10 gigabits/second — up to 100 times faster than 4G LTE — and a major decrease in latency, 5G could alter a lot of the existing digital landscape. The end of cable? One impact, according to Ian Greenblatt, a managing director at marketing information services firm J.D. Power, is that…

Why clients in-house and what agencies can (and can’t) do about it

…requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand how in-housing is impacting digital agencies, we talked to chief media officer of…

For Valtech COO, business transformation means agility and access to data

transforming it into a flexible global agency for digital marketing and advertising. It’s now in 16 countries, employing about 2,500. Padiou specializes in helping his clients with transformation. But he doesn’t call it digital transformation, especially since virtually every company is now digital

What digital transformation means for brands

…collaboration and growth more difficult. As already mentioned, digital transformation isn’t just about what can be done with your customers; it can also revolutionize internal processes and communications. A fully digitally transformed internal communications system means even the most reluctant…

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