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MarTech Landscape: What Is Marketing Automation Software?

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or a large enterprise. As digital marketing channels have evolved, so have marketing automation platforms. Ironically, by automating certain marketing functions,…


Related Content: Marketing Automation

Confessions of a marketing automation addict

Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over when various marketing technologies are stacked together to improve the user experience and boost engagement that…

Take the guesswork out of marketing automation technology

…“Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize. Visit Digital Marketing Depot to read this easy-to-digest guide. About The Author Digital Marketing Depot Digital

Marketer’s Guide: B2B Marketing Automation Platforms

…publication covering digital marketing industry news, martech trends, strategies and tactics for marketing technology professionals. Special content features, site announcements and occasional sponsor messages are posted by MarTech Today. Related TopicsChannel: Martech: SalesMarketing Automation

Why You Need A Marketing Technology Strategy

…likely not alone, given the tidal wave of new marketing technology over the last decade. Depending on whom you ask, there are anywhere from 1,000 to 3,000 digital solutions currently on the market — everything from marketing automation and retargeting to analytics and testing and personalization.…

Marketing Technology Innovation Thrives In The Intersections

…Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy,…

Is Marketing Technology The Emperor’s New Clothes?

…from this technology. An initial overview of the stats might convince us that we are indeed in the Golden Age of marketing. A new study from the research company Signal found that the average company has 17 marketing technologies in use. IDC recently predicted that marketing technology spend will…

MarTech Landscape: What Is Local Marketing Automation Software?

…Marketing Automation Software Vendors? Scott Brinker’s Marketing Technology Landscape 2015 lists 18 companies under the category of local and channel marketing. MarketingLand’s sister site, Digital Marketing Depot, has published a report, Enterprise Local Marketing Automation Tools: A Marketer’s…

Episerver unveils digital marketplace for verified apps

…Campaign Automation Google Analytics PayPal Express Checkout SharePoint  About The Author Jennifer Cannon Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital

What digital transformation means for brands

…due to digitization and the adoption of technology to streamline processes. With the largest companies in the world and CEOs of all brands seeing growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace the need for all things digital. The…

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