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Digital Marketing

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4 Google Chrome Extensions For Digital Marketers

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan,…

6 ways that IBM Watson is changing digital marketing

…we’ll be talking about how marketing is affected by remotely available quantum computing. It’s common to say that digital marketing and ads are data-driven, but that’s like saying a car is driven by fuel. A car is driven by fuel, assuming it has an engine and wheels. Digital marketing/ads are driven…

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management…

How blockchain-based identity could change digital marketing

…provide a more complete version of the browser-based “customer tech” that marketing writer/researcher Doc Searls has envisioned, as a way to accommodate GDPR and battle ad blocking. But it also upends digital marketing’s current way of doing business. The website Oasis, Epstein said, “is selling…

MarTech conference highlights digital marketers’ central dilemma

…Rise of AI in Marketing,” noted that marketers and others are in the process of “sensoring the whole world.” By 2020, he predicted, half of all companies will use cognitive computing to automate marketing and sales interactions with customers. When you add pervasive marketing and search technologies…

The week when digital marketing entered the bots era

…means digital marketing is entering a new phase. Up to now, digital marketing has largely been about the direct delivery of messages — website pages, push notifications, ads, content marketing, emails, even user experiences that support ideas the marketer wants to convey. While marketing agencies…

Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you

…Forrester and GlobalData. CREDITS: Thanks for some of the nominations from Michael Mothner, founder/CEO at digital marketing agency Wpromote; SEO/SEM writer Drake Buurstra at marketing agency Integrity Media Group; and Doug Winter, CEO at sales enablement firm Seismic. Opinions expressed in this…

CampaignChain Launches Its Open-Source “Cockpit For Digital Marketing”

…challenge for digital marketers these days is simply dealing with all their tools. Today, a Germany-based startup named CampaignChain is launching a free private beta for a product of the same name that it hopes can help. It describes the new product as “the cockpit for Digital Marketing,” based on…

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