Site Search by Site Search powered by SLI Systems

Digital Strategy

Results: 1 - 12 of 1114
Sort by: relevance | new-to-old |old-to-new
Related: Future Of Work

Dialpad announces AI-driven solution for call analytics

…opportunities for digital and sales to share insights. Measuring customer sentiment is an effective strategy for identifying prospective customers — and could potentially decrease attrition by enabling sales to route calls through the appropriate channels quickly. For digital teams, insight into…

AI-powered surveys: Hyped or helpful?

…always be a need for human intervention when it comes to surveys because AI can neither parse meaning from interactions nor substitute research strategy. AI approaches that succeed will be the ones that can most effectively facilitate that human intervention in the right way, at the right time.…

3 methods to test your email segmentation and increase conversions

…covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers…

Verizon Media expands DSP inventory to digital-out-of-home

…marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising. Related TopicsChannel: Martech: AdvertisingDisplay…

Tappx offers free hosting for app developers’ app-ads.txt files

…marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising. Related TopicsChannel: Martech: AdvertisingMarketing…

TV ad platforms have some catching up to do

…Facebook drives outstanding engagement – and supports precision ad targeting – by personalizing their service for every user. Having recently digitized their infrastructure, TV platforms can do the same. Netflix and Hulu already ask “who’s watching?” to support individual user profiles, powers…

Adobe releases Experience Platform and CDP, iterates Sensei

…campaign strategies CDP sector grew 23%, saw first major acquisitions in second half of 2018 About The Author Pamela Parker Pamela Parker is Senior Editor and Projects Manager at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital


Related Content: Cdp
Site Search by Site Search powered by SLI Systems