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Digital Trust

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IAB tells Congress to pass broad privacy legislation, but outlook is mixed

…belts and air bags of the Internet era — that companies can implement and consumers can easily adopt that will reinforce privacy, security, and trust.” ‘Don’t follow GDPR, CCPA’. The IAB’s Grimaldi, testifying before the House Subcommittee on Consumer Protection and Commerce, counseled Congress to…

New study from Pega shows consumers don’t trust artificial intelligence

…learning technologies are becoming increasingly more familiar to digital marketers and consumers, but the lack of trust can have a negative impact on the customer’s digital experience and ultimately, your brand’s reputation. Trust and transparency continue to be highly prioritized by consumers and…

At this year’s MarTech Conference, trust takes a starring role

…data and trust. In an on-stage discussion with MarTech Conference Chair Scott Brinker, IntelliPhi CEO Anand Thaker pointed to a KPMG study which found that 74 percent of CEOs says their emphasis is now on values, culture and trust. He noted that, in a very direct way, this brings digital marketing…

Does trust matter more than growth? Salesforce’s Benioff thinks so.

…of digital channels at our disposal, it’s important that we take a step back and evaluate media not just for their reach, but for their ability to build credibility and earn trust from our audience. The rise of “fake news” has only made it more difficult than ever to earn the public’s trust. Just…

Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations.  “In the digital economy, organizations must take advantage…

The Media Trust works with UK publishers and vendors to classify cookies

…Association for Online Publishing (AOP) announced this week a new cookie classification system with US-based digital risk management firm The Media Trust. How it works. The Media Trust will scan and catalog the names of cookies deposited into a browser of a typical visitor to a participating…

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