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A blended ABM approach: Designing programs

…to drive revenue today. But while an ABM strategy can provide some structure and a framework to your direct mail campaigns, a blended approach can take things to the next level. Direct mail tends to be an expensive marketing channel, so it’s important that every piece you send out makes an impact.…

Confessions of a marketing automation addict

…maintain the connection after the conversation ends. Direct mail marketing Direct mail is actually on the upswing. In 2016, customer response rates increased 43 percent year over year, and prospect response rates rose 190 percent. Direct mail, which provides a tangible medium through which leads can…


Related Content: Automation

Barometric unveils its attribution service for snail mail

…and sales impact of physical mail. SVP of Business Development and Operations Matt Fusco told me that, while this tech has been employed by his company for months, it is only now being formally announced and unveiled as a service. A brand undertaking a direct mail effort uploads to Barometric a…

Data fidelity matters, online and offline

…clean data Direct mail is the best example of why it’s necessary to have clean data. Comparatively, it costs a lot of money to send direct mail versus other channels. Therefore, you want to make sure you know who you are sending to, that you have an expectation of return on that mail piece and that…

Lookalike modeling breathing new life into old channels

…Audiences to optimize for search, shopping (product listing ads), YouTube and Gmail ads, and more. • Direct mail: Rented or borrowed lists have long been the preferred form of direct mail prospecting. But a number of vendors now offer the capability to run lookalike models based on a marketer’s…

PebblePost’s updated platform makes direct mail more like digital ads

…to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized…

Act-On adds Account-Based Marketing

…customers with an account-oriented, multi-channel strategy. Act-On channels include email, social media, display ads, website visitors and direct mail. The ABM functionality will be available next month. VP Product Management and Marketing Gal Josefsberg told me that, while the previous platform…


Related Content: Account-based Marketing

Here Are A Dozen Bargain Marketing Platforms for SMBs

…Includes: Email marketing campaigns, drip campaigns, landing pages/microsites and personalized URLs for tracking direct mail and email marketing. Differentiator: A bridge between direct mail and email marketing; has white-label version for agencies. Pricing: A $25/month plan for an unlimited feature…

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