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The value of applying artificial intelligence in display advertising

…they are directly applicable to the value we see from using AI in advertising — specifically in programmatic display. AI allows marketers to more efficiently drive performance through relevant and personalized advertisements that leverage enhanced targeting algorithms and creative optimization.…

Martech: Advertising

Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.

Stop calling ‘ad tech’ advertising

…the plummeting advertising that appeared within “The O’Reilly Factor” based on Mr. O’Reilly’s alleged behavior prior to his dismissal. Turns out, context does matter to advertisers. Quite a lot, actually. Who knew? Well, everyone did — or at least, they should have. Advertisers have been sold down…

Taykey opens Trends Advertising targeting to programmatic

display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingDisplay Advertising &…

Outbrain scoops up native advertising DSP Zemanta

…incredibly excited to be joining the world’s leading native advertising company, Outbrain. Together, we have the resources and scale to show the world how native advertising will truly be the foundation of the next phase of online advertising,” said Todd Sawicki, CEO of Zemanta. In a blog post,…

Google shows off its VR advertising concept

…5-10 second, 360 degree ads that play when users launch VR content. Outlyer Technologies launched a platform for ads last year that enables advertisers to serve interactive content in standard IAB ad formats in any mobile browser. Another LA-based startup, Immersv launched a platform to serve…

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