Site Search by Site Search powered by SLI Systems

Disruptive Thinking

Results: 1 - 12 of 79
Sort by: relevance | new-to-old |old-to-new

When AI and analytics drive business disruption vs. hype

…of us close to the space know that AI, at its core, is actually foundational technology that’s been around in the consumer world for over a decade. Think of the amazing intelligence behind Google Photos, which uses facial recognition technology to organize your images for you, as well as the highly…

4 lessons from a decade of ad tech disruption

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the technological disruption, however, we have also seen numerous troubling revelations that shook marketers’ confidence, and in turn changed their approach. Just as programmatic…

Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?

…the science and physiology of perception rather than potential use cases for VR. The theme was something like “reality is what your eyes and brain think it is.” That was very interesting for about the first 15 or 20 minutes but then got a bit tired for me. I’m much more interested in the cultural,…

Gartner: What the post-disruptive marketing landscape will look like

…usage. Meanwhile, analytics organizations are “bloated,” while automation is disrupting creative production, the ability to understand all processes and the skillset of available staff. That’s just the top level of disrupting forces. Within three to four years, the report predicts: Profitability…

Voice search isn’t the next big disrupter, conversational AI Is

…difference. When we think about the difference between voice search and conversational AI (the voice assistance component) what’s important to recognize is that searches are continuously happening. It’s just how people are conducting the search that’s shifting and disrupting the marketplace. Voice…

Square rolls out in-app payments mobile SDK

…experiences are critical in retaining certain kinds of consumers (i.e., Millennials) who primarily shop on mobile phones. Think about how Uber (and Lyft) have disrupted traditional taxis by offering, among other things, an invisible checkout process. The analytics dimension of this is also…

Content-specific chat prompts: Unlocking the power of conversation

…sees this tweet and clicks on it… PPC for Real Estate: A Three Step Guide https://t.co/7fA8p6Nvz3 via @DisruptiveAds — Disruptive (@DisruptiveAds) July 4, 2016 … what do you think they want to learn about? Poll results from the latest presidential debate? Of course not! They want to learn about PPC…

The dynamic consumer’s journey & how to add value

…technology that allows them to reach consumers without a lot of regard for how the consumer will receive those experiences (think ads that take up the whole screen and disrupt your otherwise perfectly enjoyable mobile session). The pace of innovation continues to accelerate rapidly, and according to…

What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?

…deal ever for an e-commerce company. The acquisition wasn’t just to give Walmart access to new channels and customers. They also brought in new thinking and expertise to shake up the executive ranks. Bonobos, in particular, understands up-market consumers and how to balance online and physical…

Site Search by Site Search powered by SLI Systems