Dna Of A Strategic Marketing Operations Leader: Part 1

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

…not have a dedicated marketing operations organization are laggards on the revenue marketing journey. I’ve been lucky to have a front-row seat to the evolution of marketing operations as a capability. But what fascinates me most is the new generation of marketing operations leaders who are emerging.…

What to expect at MarTech? Here’s our epic preview

…of marketing The Management Track will address the organizational and strategic challenges in making marketing technology truly successful. Neenu Sharma, VP of marketing strategy and operations at GE Digital, and Sam Melnick, VP marketing at Allocadia, will present How a $1B Startup Runs Marketing…