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AdQuick adds tools to measure impact from outdoor ad campaigns

…ad platforms are making digital out-of-home (DOOH) inventory part of the overall ad ecosystem, such as Vistar’s alliance last year with LiveRamp to utilize customer relationship management records, or Adelphic’s addition last month of DOOH to its other digital ad channels. O’Connor says…

Why digital out-of-home should be integrated into your 2019 marketing mix

…where it wants them. But Netflix isn’t the only company capitalizing on the value of DOOH. Apple, Google and Amazon are among some of the biggest outdoor spenders, putting tech companies at the forefront of the DOOH trend. So: What makes this advertising format appealing for tech-savvy marketers,…

Digital out-of-home advertising is fracturing into many channels

…shown, he said. In multi-channel campaigns, Witt said he considers DOOH to be most effective at the top of the funnel, generating awareness of a product — not unlike broadcast TV ads. Outdoor ad firm OUTFRONT Media says that DOOH introduces a brand, and an accompanying social campaign can offer “a…

Vistar launches private marketplace for Digital Out-of-Home

The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens in elevators and taxis. In a private…

Not your father’s billboards: Interactive out-of-home is coming of age

…continuing at locations throughout the US, including Boston, Chicago, Cincinnati, Los Angeles, Minneapolis and Philadelphia. In all, over 45,000 DOOH screens in digital billboards, bus shelters, airport dioramas and mall kiosks are participating in the effort. It is administered through OpenLoop,…

Adelphic adds digital-out-of-home to its repertoire

…ads are being delivered in a “fully self-service” programmatic setting to DOOH inventory, beyond just order taking. The measurement techniques — how many viewers and so on — are provided by Clear Channel and Captivate. DOOH sales are booming at a 10 percent annual rate, according to PQ Media, and,…

Vistar launches online storefront for complete DOOH deals

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. Now, the New York City-based firm has launched what it describes as “the first global dedicated storefront…

In eBay’s DOOH campaign, the weather plays a starring role

…has found a way to take advantage of the UK’s fickle springtime weather. This week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. Three types of weather conditions spark different kinds…

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