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Amobee launches an Inventory Accountability Program

…Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now, Amobee requires that its dozen+…

DoubleVerify launches third-party measurement for Facebook Stories video ads

…can offer our global advertiser clients,” DoubleVerify’s COO Matt McLaughlin said, adding that the tool should give brands “clarity and confidence in their digital investment – across all platforms, channels and formats.” More about the news DoubleVerify Pinnacle clients will be able to immediately…

IAS, DoubleVerify release YouTube brand safety solutions

…review to continually monitor and flag content that doesn’t adhere to brand safety guidelines to advertisers and YouTube. Measurement provider DoubleVerify also unveiled on Thursday a recently expanded partnership with YouTube to ensure what it calls “brand suitability,” by combating risks to brand…

Ad fraud allegations continue to besiege Newsweek Media Group

…measurement and authentication company DoubleVerify said Thursday that it had identified fraudulent code running on five NMG domains. The code blocks third-party measurement firms from determining if an ad was viewable during a browsing session. DoubleVerify explains that it manipulates browser…

Mobile app ad fraud scheme stuffed banner ads with multiple video players

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner…

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

…measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been…

Innovid now screens inventory for HTML5 video ads for the first time

…serving platform Innovid announced today that it is working with authentication service DoubleVerify to keep HTML5 video ads away from bad pages on desktop web sites. Those site pages are ones that DoubleVerify judges to be fraudulent or to contain content that is hostile to an advertiser’s image.…

Google receives new MRC accreditations, touts 3rd-party measurement progress

…data feed for video viewability. The MRC accreditation process for integrations with DoubleVerify and Integral Ad Science (IAS) is underway. The beta for brand safety verification on YouTube by DoubleVerify and IAS is expanding. Google says tests in June yielded 99 percent success rates on brand…

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

…and mobile web inventory was first released nearly two years ago in May 2017. Earlier this year, the ad measurement and authentication platform DoubleVerify identified a botnet scam exploit in the ads.txt that could have diverted as much as $80 million worth of ad spend in a single year. About The…

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