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Ad tech evolution continues with Avid Media’s new DSP for content

…input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based Avid Media has announced a demand-side platform (DSP) entirely devoted to content, while supply-side platform PubMatic in Redwood City, California, has expanded on its private marketplace portfolio.…

Martech Landscape: What is a demand-side platform (DSP)?

…more efficiently? DSPs automate the ad-buying process, reducing the need for back-and-forth negotiations between media buyers and sellers. With a DSP, digital advertising buyers can access inventory across multiple ad exchanges. The DSPs automatically analyze which ad impressions are worth bidding…

Outbrain scoops up native advertising DSP Zemanta

…platform Zemanta on Tuesday. Zemanta’s One Native DSP will continue to run as a separate product. The NYC-based firms are not strangers. Zemanta was the only DSP included in Outbrain’s Partner Network when the network debuted last October. Zemanta’s DSP provides programmatic access to native ad…

Perengo launches DSP optimized for recruitment ads

…with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering a managed services solution for recruitment ad campaigns. It’s now been implemented as a self-service DSP that automates campaign…

Verizon Media expands DSP inventory to digital-out-of-home

Verizon Media has added digital-out-of-home (DOOH) inventory to DSP. Brands can programmatically buy digital displays activated using Verizon data sets. Why you should care Until recently, DOOH advertising was a niche specialty for digital marketers, but programmatic availability is opening up…

Centro DSP Adds Video Inventory And Mobile Audience Data Integrations

…mobile data partnerships, Centro DSP is emerging as the programmatic ad buying platform of choice for the cross-channel marketer.” Launched in May to serve regional, independent agencies and brands, the company says Centro DSP is now in use by 200 customers. Centro DSP offers managed support as well…

Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically…

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