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Personalizing UX: Why Zillow Group moved beyond AB testing

…use bandits testing? Microsoft, Google, Amazon and Netflix are just some of the companies also employing bandits. McDonald’s acquisition of Dynamic Yield is a big bet on bandits, said Wroblewski. In one use case, McDonald’s will use the technology to recognize past drive-through customers and…

Liad Agmon

Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging.

How bots ruin on-site experiences for real humans

…of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Liad Agmon Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization,…

Mobile shopping is hard, but only if retailers keep it that way

…eMarketer survey, 27 percent of respondents said it’s difficult to compare products and retailers via a smartphone. Our internal research at Dynamic Yield found that on mobile, users at the top of the funnel would abandon at a 10 percent higher rate than on desktop. Fortunately, there are some ways…


Related Content: Retail

Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads

…changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them at scale. Say hello to Dynamic, Sequential & Short-Form Audio Ads Claire Fanning, vice president of Ad Innovation Strategy for Pandora, told me that these new formats are the…

Forrester issues first Wave report on Experience Optimization

…was rated in the top category of Leader, while Optimizely, Evergage, Monetate and SAS landed in the second tier of Strong Performers. Oracle, Dynamic Yield and SiteSpect placed as Contenders, and no one ended up in the bottom level of Challengers. The report describes top-rated Adobe Target as “a…

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