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Consumers indicate experience, not price, as top conversion factor

A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how and why customer…

Bigcommerce Rolls Out Enterprise E-Commerce Platform To All

Bigcommerce has announced the general availability of Bigcommerce Enterprise, its e-commerce platform geared toward high-volume retailers. Some of the company’s clients, such as Samsung, Marvel, Schwinn and Ubisoft, have been using the platform since last year. Today’s announcement includes several…

How e-commerce giants are using AI and marketing (Part 2)

The explosion of AI in e-commerce has allowed online retail giants to explore advanced technologies. As firms in the e-commerce industry continue to expand and cater to a growing number of customers, the need for an automated system to streamline their operations and marketing has become one of…

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements

  At the NRF (National Retail Federation) Show in New York City, Salesforce is today announcing several new features for its Commerce Cloud e-commerce platform. Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud…

Constant Contact launches e-commerce enhancements

…to merchants. The ability to tie together data from e-commerce platforms into the email marketing platform, if done correctly, could generate more value for smaller merchants, in particular. “Creating a marketing strategy for e-commerce is not just about how to get more sales,” said Luca Sechi,…

How e-commerce giants are using AI and marketing (Part 1)

…look at some of the leading e-commerce firms and their adoption of AI in their operations. The firms were selected according to their sales revenue rankings in 2016. Artificial intelligence in e-commerce The most popular AI applications from the selected e-commerce companies using AI in their…

E-Commerce Platform Granify Lands $7 Million Series A Funding

Granify, an e-commerce conversion platform based in Edmonton, Alberta, has announced a U.S. Series A funding round of $7 million. The funding is led by Valar Ventures, a New York-based venture firm co-founded by Peter Thiel. The company offers an automated e-commerce revenue optimization product…

IBM’s Watson Is Now In the Marketing And E-Commerce Business

…offer a discount in the identified underperforming areas. Pete Wharton, Commerce Solutions Product Marketing Leader, noted that users of the IBM e-commerce platform can employ Commerce Insights without asking for Watson’s help. But, he said, “if you do, you can ask in natural language and Watson can…

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